Advertising Law

Something Every Advertiser Should Know

Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true.  The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright …Read More

Advertise Frequently

Why Advertise Frequently and Steadily?

Consumers have new wants and needs, and make new purchases every day Very few people have a need for any specific merchandise item on any given day. In half of all the general merchandise categories measured …Read More

Consumers Still Spending Time With Radio

[From Radio Ink] More from Nielsen’s latest Total Audience Report. Despite the onslaught of new technology, radio listening is still very high with consumers, according to the Nielsen numbers. Average time spent listening to radio for adults …Read More

Reasons Not to Advertise

Reasons to Not Advertise

There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your …Read More

Effective Radio Ads

Creating a One-Of-A-Kind Radio Ad

Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from …Read More

Reasons to Advertise

10 Reasons to Advertise

Advertising Creates Store Traffic:  Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers.  The more people who come into a store, the more opportunities you have to make sales.  …Read More