Budgeting Ad Costs for a New Business

Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t know you exist! Ideally, you have figured out that you will need to …Read More

Biggest Radio Mistakes

Avoid 5 Biggest Radio Mistakes

By John Pellegrini Have you ever said the following: “I tried radio but it didn’t work”? Many buniness owners have that complaint. The fact is radio is just as effective (if not more effective) as any …Read More

Radio Still Works

8 Reasons That Radio Still Works

Since 1920, radio has been well known for its personal, entertaining, and reliable messaging.  This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations.  Radio still …Read More