MyFM 101.3
Target Demo: Adults 35-64

My FM defines the term “Full Service Radio” targeting and reaching an adult audience of 35 – 64 years of age. My FM serves that sweet spot between Boston, Worcester and Providence.

Local News
My FM is the communities’ choice for local news, event information and “what’s going on” throughout the region. If it’s happening around the My FM listening area, we are either reporting it or covering it live.

Morning Show
"WMRC Daybreak" and "My FM in the Morning" have become a local institution around these parts. Local news straight from the sources, weather, traffic, local interviews, and contests. The perfect way to start the day.

Traffic and Weather
Weather and traffic are tailored for the  local residents and commuters with over 30 reports daily.

Sports
My FM carries the Boston Red Sox, Bruins, New England Patriots, Boston College football and basketball, and over 75 local high school athletic events, and Milford Legion Baseball.

Talk
A variety of locally produced talk shows spotlight current affairs, health, human interest, business, ethnic, and the important local issues of the day.

Music & More
Classic hits geared to reach the all important 35 – 64 demographic PLUS contests, unique promotions and events, live on location broadcasts, special weekend programming, involvement with area services and activities and much much more.