Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create... Read More.
Advertising Creates Store Traffic: Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into a store, the more opportunities you have to make sales. A National Retail Federation survey found that for... Read More.
Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that... Read More.
By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many buniness owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails... Read More.
Since 1920, radio has been well known for its personal, entertaining, and reliable messaging. This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations. Radio still works. So why should you advertise on the radio?... Read More.